Delete your data from registered data brokers with DROP
In effectAlso about: Identity theft & credit
DROP, California's free Delete Request and Opt-out Platform, lets California residents send one request telling over 600 registered data brokers to delete, and not sell, their personal information.
- Who or what it protects
- California residents. In some cases you can submit a request for another California resident, such as a parent for a child or a family member for an elderly relative.
- What you can do
- Confirm that you are a California resident, create a profile with the information you choose to give, and submit one DROP request. Since August 1, 2026, data brokers must check DROP at least once every 45 days and begin processing requests. It could take up to 90 days to see your status updated in DROP. DROP is free. You can also see which companies are registered as data brokers in California's Data Broker Registry.
- Limits and eligibility
- DROP sends your request to registered data brokers; it doesn't reach every company that has your information. When data brokers delete your information, some online experiences may change, for example you may see fewer targeted ads or less personalized content.
- Who oversees it
- California Privacy Protection Agency (CalPrivacy)
- The law
- California Delete Act
More official places to go
Checked against the official sources on October 6, 2026. Links last checked November 1, 2026.