Your New Jersey consumer data rights
In effect
New Jersey's data privacy law gives New Jersey residents rights over the personal data that covered businesses collect about them. It has been in effect since January 15, 2025.
- Who or what it protects
- New Jersey residents, in their dealings with businesses in New Jersey or targeting its residents that, in a year, process the personal data of at least 100,000 consumers, or of at least 25,000 while earning revenue or discounts from selling personal data.
- What you can do
- You can confirm whether a business processes your personal data and see it, correct it, delete it, and get a copy you can take elsewhere. You can opt out of targeted advertising, the sale of your data, and profiling used for decisions with legal or similarly significant effects. Since July 15, 2025, a business that sells data or targets ads must let you opt out through a universal opt-out mechanism you choose. A business needs your consent to process sensitive data. Use the method in the company's privacy notice. It must respond within 45 days, which it can extend by 45 days. If it denies your request you can appeal, and if it denies the appeal it must give you a way to contact the New Jersey Division of Consumer Affairs.
- Limits and eligibility
- The New Jersey Attorney General enforces the law; it gives you no right to sue.
- Who oversees it
- New Jersey Attorney General, New Jersey Division of Consumer Affairs
- The law
- New Jersey Data Privacy Act
Checked against the official sources on October 6, 2026. Links last checked November 1, 2026.